ENTERPRISE FOR YOUTH
BRAND IDENTITY | GRAPHIC DESIGN | WEBSITE DESIGN
A youthful BRAND EMPHASIZING longstanding commitment to the community.
Enterprise for Youth sought a fresh and bold identity that continued to emphasize its longstanding commitment to its community.
As a nonprofit organization that helps under-resourced youth find paid internships, our goal was to rebuild a brand that was exciting to new incoming youth and maintained the parent's and partners' trust. Scroll to explore the design projects I worked on.
Currently working with this client.
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WORKING WITH THE WARRIORS
When Enterprise for Youth was selected as a 2024 beneficiary of the Golden State Warriors’ Hoops4Kids program, I collaborated with award-winning videographer Matt Straus to shape a story showcased on the Chase Center Jumbotron during a Warriors game.
Energized and Inspirational
How do you refresh a 55-year-old brand? Start with the longstanding color palette that it built its reputation from and bring in modern elements that tie it to today's design trends. Simplifying and standardizing their brand identity across all channels was imperative to creating a cohesive brand that people still recognize and trust.
A BRAND NEW WEBSITE
Enterprise for Youth faced a challenge: their website was difficult to navigate and even harder to update. As a small but mighty team, they needed a platform that could grow with them and be edited by more than just the marketing department.
Through cross-functional collaboration and competitive research, I rebuilt their site on Squarespace, giving them a flexible, easy-to-use platform that requires little to no web design experience.
Explore this website redesign.
A gala that changes lives
Heroes at Work is Enterprise for Youth's annual gala that celebrates a thriving workforce and highlights youth stories of transformation and growth. Their last gala helped raise over $200K for the organization.
The gala's design aims to emphasize elegance and impact and stands out from our brand identity by celebrating a unique design each year.
Check out all Heroes Design Work.
