Enterprise for Youth Fundraising Gala:
Heroes at Work 2023 - 2025
GRAPHIC DESIGN | PRINT DESIGN | DIGITAL MARKETING
Designed all event assets for Enterprise for Youth's annual fundraising gala, Heroes at Work. I worked on the 2023 and 2024 events, and I have currently finished working on Heroes at Work 2025, and will be working on Heroes 2026.
A gala that changes lives
Heroes at Work is Enterprise for Youth’s annual gala, celebrating a thriving workforce and uplifting youth stories of growth and transformation. In 2024, the event raised over $100K—and in 2025, that number more than doubled, surpassing $200K.
Each year, the gala’s design aims to balance elegance and impact, standing apart from the core brand with a distinct visual identity unique to that year’s theme.
AN EVOLVING IDENTITY
Heroes at Work originally leaned into floral motifs and vibrant colors, creating a youthful yet elegant identity for the 2023 and 2024 Galas. After a leadership shift in 2025, I was given full creative control over the event’s design—an exciting opportunity that allowed me to reimagine the look and feel of the Gala from the ground up.
THE PICTURE THAT DEFINED 2025
With full creative control over the 2025 Gala, I wanted to shift Heroes at Work to more directly highlight Enterprise for Youth’s mission while maintaining the event’s elegant tone. Because the organization supports underresourced youth in San Francisco, I looked for ways to bring their stories and presence into the heart of the event.
That summer, I joined the youth for an Alcatraz Work Day and captured powerful photos of them in action—cleaning and maintaining the national park (yes, even on the roof of Alcatraz!). The moment I snapped a photo of one student gazing out over the San Francisco skyline, I knew it would define Heroes at Work 2025.
Not only did the image spotlight Enterprise’s impact, it featured one of their actual participants and subtly reflected the theme: the world is their oyster.
Centering the Gala’s brand around this photo helped guide the color palette, supporting designs, and every small detail—ultimately creating a cohesive identity that contributed to doubling the funds raised since 2024, reaching over $200K.
2025 HEROES AT WORK
2024 HEROES AT WORK
HEROES AT WORK 2023 EVENT PHOTOS
All professional photography provided by Drew Altizer Photography
All videography done by Ginger Yifan Chen and Saleen Lee