A VERY PARTICULAR DONUT

My improv troupe needed a new logo. We wanted to capture a sassy attitude with a hint of sweetness—because what’s sweeter than a donut, right?

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Inspired by the classic pink donut boxes from Chinatown, I designed the logo to mimic a donut brand, adding a playful vibe with a sharp attitude. I chose a badge-style design to evoke the feel of a sticker you’d find on a donut box, but used unconventional colors to bring in extra drama, fun, and flair.