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LANAMOORE
LOGOMARK | BRANDING | ILLUSTRATION
POWERFULLY PETITE
Lanamoore is an e-commerce fashion brand specializing in petite formalwear. Their mission is to eliminate the hassle of ill-fitting dresses and costly tailoring by offering elegant, well-fitting pieces that help petite women feel confident and beautiful.
For this collaboration, Lanamoore needed a visual identity that felt trustworthy, stylish, and flirty. The goal was to establish the brand as a premium, high-quality option petite women can rely on for sophisticated, tailored formalwear.
How do we evoke quality that will stand the test of time?
Through flowing illustrations that mimic classic materials like silk, thread, and fine fabrics—infused with a touch of flirtiness—we built a visual style that feels both timeless and fresh. Drawing from the original inspiration of a woman in a hat paired with the brand’s initial, we elevated the look with bold strokes that convey confidence and empowerment, while delicate serifs and flourishes preserve its femininity and elegance.
To ensure the youthful, flirty vibe remained intact, we added subtle details: a gentle upcurve to the silhouette’s mouth for a hint of charm, and an ‘L’ shaped like an off-shoulder gown to bring in playful, fashion-forward energy.
MEET LANAMOORE
She’s flirty, confident, and elegant. A slight smile hints at her bold, youthful spirit, while her tilted head suggests wisdom and a touch of mystery—like she just might let you in on the secret of life. Her chic hat crowns her as a fashion icon, unapologetically taking up space, and her off-shoulder gown swirls around her in an air of empowerment, femininity, and timeless style.
Lanamoore empowers petite women with perfectly tailored, enduring pieces made for their bodies—not someone else’s.
"I couldn’t be more in love with it. A huge shoutout to Alex, for designing our brand kit and bringing my vision to life! Every detail captures the elegance, sophistication, and confidence that Lanamoore represents."
- Meisha Robinson, CEO of Lanamoore, March 2025
