DONGLE JUNGLE
LOGOMARK | BRANDING | ILLUSTRATION
A QUIRKY EXPERT YOU CAN RELY ON
Dongle Jungle is a San Francisco–based online retailer specializing in Home Assistant–compatible smart home devices. They curate high-quality products for home automation enthusiasts who value comfort, local control, privacy, and seamless integration. With expert reviews, a carefully selected inventory, and dedicated support, they aim to be the go-to hub for the Home Assistant community.
For their brand identity, Dongle Jungle needed a look that felt trustworthy, quirky, smart, and confident—positioning them as the approachable experts you can rely on for all your smart home needs.
How do we evoke trustworthy expertise with a touch of playful?
At the heart of the brand is a seal of approval featuring a friendly mascot—Dongle the toucan. Inspired by the vision of a toucan mascot, we developed bold lines and shapes that convey trust and confidence, while giving Dongle a personality that feels instantly approachable.
His bright smile invites connection, and the twinkling stars around him hint at endless possibilities. Perched slightly outside his frame, Dongle symbolizes thinking outside the box to make your wishes come true. The addition of monstera leaves ties back to the jungle theme, adding a sense of adventure. Dongle Jungle stands as a brand you can trust—curating your goals with confidence, expertise, and a playful, creative spirit.
MEET DONGLE
He’s a happy, quirky toucan—always ready to help. The bold seal of approval around him reinforces trust, while his approachable, empathetic expression invites connection. Framed by iconic monstera leaves, he evokes a sense of adventure, with possibilities as endless as the twinkling stars above. With Dongle, building a comfortable, private, efficient, and reliable smart home becomes a curated journey—one filled with creativity, trust, and endless potential.
